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August 2017 Started to design the prescription eyewear collection.

October 2017, all designs submitted to our suppliers for sampling prescription frames.

December 2017, applied to register the trademark as a brand.

January 2018, recieved an opposition to us registering the brand!

February 2018, recieved back all technical drawings to finalise for sampling 1950's styled glasses frames.

March 2018, presented brand idea at the 4D's, Vayner Media's Daily Digital Deep Dive.

May 2018, started to design the website to launch JOIUSS direct to the consumer.

Also, submitted our defence to register our trademark.

July 2018, Won our trademark appeal to own JOIUSS name.

August 2018, plan early development stages of the prescription eyewear website.

Sept - October 2018, recieved sample glasses for approval, to decide on the final collection for launch.

November 2018, decided on the final collection and placed our orders for launching.

Join us on social, began content marketing via our social channels to tell the brand story.