Who are we?

We are a small independent eyewear company based in East Yorkshire in the United Kingdom.

What is your experience?

We specialise in developing unique eyewear and we have supplied thousands of customers.

Why 1950's?

My Nana longed to see the return of the flamboyant glasses styles from the 1950s and '60s.

So we set out to develop high quality, original boutique glasses echoing that period.

"Great care has gone into this project in honour of my nana, each frame bares the initials of my children and it has taken us over 18 months to design, sample and test, to deliver this stunning collection" - Paul Gibson.

"Launching the collection on my Nanas birthday is the proudest moment of my career" - Paul Gibson

We welcome you all to the new collection, be JOIUSS always - Collection

Our History Timeline

  • Launch JOIUSS™ May 2019
    Launched on my Nannas birthday May 21st, in memory of her love for mid-century fashion.
  • First Stock Arrived
    April 2019
    56 original SKU's arrived ready for a May launch!
  • Final Product Shots Feb 2019
    First photoshoot of the collection for the website launch!
  • Launched Turtle Savers! Aug 2018
    While waiting for samples we developed a brand of metal straws. The idea was to help reduce plastic waste in our environment.
  • Sampling collection Oct 2017-2018
    Several rounds of sampling and testing during this time, to finalise the collection and packaging.
  • Vayner Media Mar 2018
    Invested to attend the Vayner Media Digital Deep Dive to help launch JOIUSS digitally.
    Amazing experience meeting Gary Vaynerchuk and his senior marketing team.
    Paul meeting GaryVee
  • Trademark & Domain Dec 2017
    Applied for the UK trademark for the JOIUSS brand and purchased JOIUSS.com
  • We have a name! September 2017
    JOIUSS is born. By re-arranging the first two letters of my children's names Julia, Oscar and Ischia used to create the brand name. Bringing my Nannas love for eyewear and her grandchildren together.
  • Designed collection Aug - Sept 2017
    I isolated myself to research and design all the styles in 2-D using adobe illustrator.
  • Idea Early 2017
    Listening to friends, family and customers all wanting an alternative to the bland styles on the high street. This reminded me of my Nanna wanting the flamboyant styling and glamour from the 1950s & 60s.
  • Range in Multiple Opticians July 2015-now
    Launched a teen Fan Frames football team-branded glasses with the largest private Opticians business in the United Kingdom.
  • Launched Monocle Madness™ October 2014
    A website dedicated to selling high quality reading Monocles. A niche retro optical device from the late 19th century.
  • Launched Reading123 Aug 2014
    An e-commerce platform selling ready to wear reading glasses.
  • Launched Fan Frames™ Feb 2011
    The first eyewear business to license and sell premier league branded prescription glasses, sunglasses and cases.
  • Optometrist 2007-2011
    Practising and performed eye tests for several prominent eyewear retailers throughout East Yorkshire.
  • Pre-reg Optometrist 2006-2007
    Student Optometrist for Specsavers Pontypridd in Wales.
  • Optometry Degree 2002-06
    Studied at Cardiff University, Wales, UK
  • Dispensing Optician 1999-02
    Employed with Boots Opticians and Rouse Opticians.
  • Trainee Dispenser 1995-99
    My journey in the eyewear profession began at the age of 17.