At JOIUSS™, Glasses Mean More Than Vision—They Mean Joy

We’re a small, independent eyewear company based in East Yorkshire, UK, with a big love for vintage style, bold self-expression, and partnerships with independent opticians who share our passion.

A Legacy of Vision and Joy

Our story begins with Doreen Jackson, born in 1932. She lived through the Great Depression and WWII, but it was the post-war years that defined her spirit—an era bursting with fashion, culture, and freedom. Doreen embraced life with colour, character, and an undeniable sense of style. One thing she always longed for? The return of the flamboyant glasses styles of the 1950s and ’60s.

She wore glasses from a young age, yet was stuck with plain, uninspired frames. So, in her honour, we created JOIUSS™—a collection of boutique eyewear inspired by the very designs she adored, reimagined for the modern world.

What’s in a Name?

JOIUSS (pronounced “JOY-USS”) is more than a brand—it’s a family story. The name is an anagram of our founder Paul Gibson’s children: Julia, Oscar, and Ischia. Each frame carries a piece of that legacy, blending love, heritage, and vibrant individuality.

Why Vintage?

We celebrate the return of expressive eyewear. Our collection is rooted in the bold spirit of the 1950s and ’60s—when glasses were as much about style as sight. From dramatic cat eyes to sculpted brows and rich colours, our frames honour the golden age of design while adding a fresh, modern twist.

Why Now—and Why Online & In-Store?

Vintage style is more than nostalgia—it’s timeless self-expression. JOIUSS™ was born to bring that joy back into everyday life.

By blending our online presence with independent optician partnerships, we’re making it easier than ever to discover frames that don’t just help you see, but help you shine. On the high street or from home, you can explore a collection that celebrates individuality and heritage with every pair.

Our Promise to You

• Distinctive vintage-inspired eyewear that fits and flatters

• High-quality craftsmanship made to last

• A simplified prescription ordering process

• Confidence and joy in every pair

• Support for independent opticians who share our vision

Our Invitation to You

Wearing JOIUSS™ means embracing the bigger, bolder version of yourself. Be expressive. Be kind. Be unapologetically you. Wear your personality with pride—and honour a woman who believed life was meant to be lived colourfully.

Because when you wear JOIUSS™, you don’t just see the world—you light it up. And now, with the help of our independent optician partners, you can celebrate vintage style wherever you are.