Wholesale - Become a JOIUSS Stockist

Eyewear Designed to Be Remembered. Become a JOIUSS™ Stockist.

JOIUSS™ creates distinctive, vintage-inspired eyewear for independent opticians who want their frame selection to feel different from the high street.

Our collections combine statement design, wearable colour and commercial shapes, helping practices offer customers something memorable while maintaining strong retail potential.

Apply for a JOIUSS™ trade account to access wholesale pricing, curated opening collections, easy replenishment and dedicated stockist support.

Why Independent Opticians Choose JOIUSS™

A successful collection needs more than attractive frames. It needs a clear identity, a commercially balanced assortment and support that helps your team present it confidently.

Feature What You Receive Why It Matters
Distinctive Design Recognisable vintage-inspired frames created to stand apart from familiar high-street collections. Give customers a reason to stop, try on and talk about your display.
Curated Collections Opening orders can be balanced across core sellers, statement designs and attention-grabbing colourways. Reduce guesswork and create a display with both visual impact and commercial breadth.
Healthy Retail Potential Premium positioning and clear recommended retail pricing support a strong value story. Build margin without making the collection feel interchangeable or price-led.
Easy Replenishment Approved stockists can reorder individual bestsellers as their collection begins to move. Keep proven styles working without repeatedly rebuilding a full opening order.
Marketing Support Access product imagery, campaign assets and practical support for launching JOIUSS™ in your practice. Introduce the collection with a stronger story across your practice, website and social channels.

A Collection Built to Perform as a Collection

We do not believe an independent practice should have to choose an opening order frame by frame without guidance.

JOIUSS™ opening collections can be curated using a deliberate mix of dependable core sellers, stronger statement frames and carefully selected attention pieces. Colour can also be balanced across commercial neutrals, signature tones and accent shades.

The result is a display that feels visually coherent, gives your team clear talking points and offers customers several ways into the brand.

Created for Independent Optical Practices

JOIUSS™ is best suited to practices that value design, patient experience and a frame selection with a clear point of view.

  • Independent opticians and boutique optical practices
  • Multi-site independent groups
  • Practices seeking a distinctive vintage-inspired collection
  • Retailers prepared to display and actively present the brand

Applications are reviewed to protect the positioning of the collection and the experience of existing stockists.

How to Become a JOIUSS™ Stockist

Feature What Happens The Benefit
1. Apply Tell us about your practice, locations, current frame selection and the type of JOIUSS™ collection that interests you. A focused application takes only a few minutes.
2. Review Our team reviews your application, local coverage and the best opening route for your practice. We aim to create the right partnership rather than open unrestricted accounts.
3. Curate We help shape an opening collection with a commercially balanced mix of silhouettes and colours. Your first display arrives with a clearer purpose and less guesswork.
4. Launch Approved stockists receive ordering access and available launch assets. Your team can introduce JOIUSS™ with a consistent brand story.

Apply for a JOIUSS™ Trade Account

Please complete the form below. We review every application before providing wholesale access.

Meet JOIUSS™ at 100% Optical 2027

We will be presenting JOIUSS™ at 100% Optical in February 2027. Trade visitors will be able to explore the collection in person, discuss opening packages and discover how a curated JOIUSS™ display could work within their practice.

Submit your trade application now and mention 100% Optical if you would like our team to contact you about arranging a show appointment.

Wholesale Frequently Asked Questions

Who can apply for a JOIUSS™ trade account?

Trade accounts are intended for established independent opticians, optical practices and suitable multi-site optical retailers. Each application is reviewed before access is approved.

Is there a minimum opening order?

Opening order requirements depend on the collection and support package selected. Once we understand your practice, we will recommend an appropriate opening assortment and confirm the relevant trade terms.

Can you help us choose our first collection?

Yes. We can help balance your opening collection across commercial core styles, stronger statement frames and selected colour accents, taking your practice and customer profile into account.

Can approved stockists reorder individual frames?

Yes, subject to stock availability and the trade terms attached to your account. Easy replenishment is an important part of helping successful styles continue to sell.

Do you offer area or postcode exclusivity?

Territory protection may be available for qualifying stockists and collections. It is considered individually according to location, order level, existing coverage and ongoing commitment to the brand.

Can we meet you at 100% Optical?

Yes. JOIUSS™ will be attending 100% Optical in February 2027. Submit the application form and mention the show in your message so our team can contact you about availability.