Model wearing a black beret and black and silver cat eye glasses frames.

One silhouette. Six personalities.

The Rita

The Rita is not a mass-produced frame. Each one is hand-finished with inlaid metal leaf detailing to the brow — a level of craft you simply will not find at this price point, anywhere.

Designed by Paul Gibson, practicing UK optometrist for 30+ years, the Rita is available in six distinct colourways. Every pair is prescription-ready and personally quality-checked by Paul before it reaches you.

Crafted to be worn every day.

✦ Hand-finished inlaid leaf brow detail
👓 Prescription-ready in your exact Rx
✅ Optometrist QC before every dispatch
🚚 Free tracked shipping — US duties & taxes included
↩ 30-day returns, no questions asked

🎁 Exclusive offer: a complimentary personal optical consultation with Paul Gibson on your first order. He'll personally review your prescription before your lenses are made.

Find Your Colour — Free Consultation Included

  • Hand-finished leaf detail

    Inlaid metal leaf detailing to the brow — individually finished on every frame. Not printed. Not applied. Inlaid.

  • Optometrist-led (30+ years)

    Paul Gibson personally oversees every prescription order. Your Rx will be right.

  • US duties & taxes included

    The price you see is the price you pay. No surprise charges at the door.

  • 30-day returns

    Not the right fit or colour? Return within 30 days, no questions asked.

The Rita. Six Ways.

Shop All Rita Colours
  • cat eye glasses black and gold frame front view

    Black & Gold

    Gloss black acetate with warm gold inlaid leaf detail and a gold lower bridge. Authoritative, timeless, and effortlessly versatile. The frame that never needs an occasion.

    Shop Black & Gold 
  • cat eye glasses black and gold frame front view

    Black & Silver

    Gloss black acetate with cool silver inlaid leaf detail and a silver lower bridge. Crisp, modern, and sharp — for those who want the classic silhouette with a cooler edge.

    Shop Black & Silver 
  • red & gold cat eye glasses front view

    Gloss Red & Gold

    High-gloss red acetate with gold inlaid leaf detail and a gold lower bridge. Bold, confident, and unapologetically striking. The Rita for those who were born to be noticed.

    Shop Gloss Red & Gold 
  • blue & silver cat eye glasses front view

    Navy & Silver

    Deep navy acetate with silver inlaid leaf detail and a silver lower bridge. The sophisticated choice — polished and considered, with just enough personality to make people look twice.

    Shop Navy & Silver 
  • white & silver cat eye glasses

    Pearl White & Silver

    Soft pearl white acetate with silver inlaid leaf detail and a silver lower bridge. Light, luminous, and quietly extraordinary — the frame that looks delicate but commands a room.

    Shop Pearl White & Silver 
  • A pair of pink and rose gold cat eye glasses with decorative rose gold leaf patterns on the browline.

    Pink & Rose Gold

    Warm pink acetate with rose gold inlaid leaf detail and a rose gold lower bridge. Feminine without being soft — the Rita in its most romantic colourway, with a warmth that flatters every skin tone.

    Shop Pink & Rose Gold 
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Shop All Rita Colours
A pair of pink and rose gold cat eye glasses with decorative rose gold leaf patterns on the browline.

The Detail That Makes the Difference.

Look closely at the brow of the Rita and you'll find something you won't see on any other frame at this price point: hand-finished inlaid metal leaf detailing, individually set into the acetate on each side.

This is not a print. It is not a sticker. It is not a surface treatment. The leaves are inlaid — recessed into the frame and finished by hand. The result is a detail that catches the light differently depending on the angle, that feels as refined as it looks, and that tells you immediately this is not a mass-produced frame.

It is the kind of detail that makes someone lean across a table and say: "Where did you get those?"

Shop the Rita Collection
blue & silver cat eye glasses front view

One Shape. Designed by an Optometrist. Built to Wear Every Day.

The cat eye silhouette has been the most iconic shape in eyewear for 70 years. But most cat eye frames are designed for a mannequin — not a real face, and certainly not a prescription lens.

The Rita was designed differently. Paul Gibson spent 30 years watching patients struggle with frames that looked beautiful on a shelf and uncomfortable on a face. The Rita's bridge width, temple length, and lens geometry are calibrated to sit correctly, stay in place, and carry your prescription without distortion.

The result is a frame that earns its place in your daily rotation — in whichever colour you choose.

Shop the Rita Collection

Questions We Hear Every Day

  • "How do I know the prescription will be correct?"

    Paul Gibson has been dispensing prescriptions for over 30 years. Every order is optometrist-checked before dispatch. If anything is off, we remake it — at no cost to you. Your complimentary consultation means Paul personally reviews your Rx before a single lens is cut.

  • "How do I choose the right colour for my face?"

    All six Rita colourways are designed to be universally flattering — but if you're unsure, your complimentary consultation with Paul is the perfect opportunity to ask. He's helped thousands of patients choose frames over 30 years. He'll point you in the right direction in minutes.

  • "Is the leaf detail as good in person as it looks in photos?"

    Better. The inlaid leaf detailing is individually hand-finished on every frame — it catches the light differently depending on the angle and has a depth that photographs simply cannot capture. Every customer who comments on the detail does so in person, not online.

  • "Will there be hidden costs when it arrives in the US?"

    No. We ship DDP (Delivered Duty Paid). US import taxes and duties are included in the price you see at checkout. What you pay is what you pay — no surprises at the door.

  • "What if they don't fit my face?"

    The Rita is designed with proportions that flatter a wide range of face shapes. And with our 30-day return policy, trying them is completely risk-free. If they don't feel right, return them — no questions asked.

  • "Can I get these with progressive lenses?"

    Yes. Every Rita colourway is available with single vision, bifocal, and progressive lenses. Paul will confirm the best lens type for your prescription during your complimentary consultation.

Your First Order Comes With Something No Other Eyewear Brand Can Offer.

Every first order at JOIUSS includes a complimentary personal optical consultation with Paul Gibson — our founder, and a practicing UK optometrist with over 30 years of experience.

Before your lenses are made, Paul will personally review your prescription, answer any questions about your lens options, and help you confirm your colour choice if you'd like a second opinion. It takes 15 minutes. It costs you nothing. And it means you can order with complete confidence — knowing that a real optometrist has checked your Rx before a single lens is cut.

No other online eyewear brand can offer this. Because no other online eyewear brand has Paul.

Find Your Colour — Consultation Included

Choose Your Lens. We Handle the Rest.

  • Everyday Prescription

    Clear, comfortable vision for daily wear. Single vision or progressive, in your exact Rx. Anti-reflection coating included as standard.

  • Blue Light Filter

    Reduces digital eye strain from screens. Ideal for desk workers and anyone who spends long hours on devices. Anti-reflection included.

  • Reaction Lenses

    One pair that adapts from indoors to outdoors. Darkens in sunlight, clears inside — no switching required.

  • Non-Prescription

    Perfect vision? Wear the Rita as a pure style statement with clear, non-prescription lenses fitted as standard.
Build Your Pair

Hand-Finished. Optometrist-Designed. Built to Turn Heads.

Free tracked shipping. US duties included. Optometrist-checked prescription. 30-day returns. And a complimentary personal consultation with Paul Gibson on your first order.

Six colourways. One silhouette. Inlaid leaf detail that makes every pair one of a kind.

Shop All Rita Colours — Free Consultation Included