There’s a reason some people get noticed…

before they even say a word.

The cat eye is the most iconic silhouette in eyewear history.

JOIUSS made it prescription-ready for the modern woman.

The Rita is not a replica of a vintage frame. It is an original design — engineered with the proportions that made the cat eye legendary, and built to carry your exact prescription with optometrist-level precision.

Led by Paul Gibson, practicing UK optometrist for 30+ years. Every order is quality-checked before dispatch.

✦ Original design — not a replica
👓 Prescription-ready in your exact Rx
✅ Optometrist QC on every order
🚚 Free tracked shipping — US duties & taxes included.

Discover the Rita Black & Silver

Questions We Hear Every Day

  • "How do I know the prescription will be correct?"

    Paul Gibson has been dispensing prescriptions for over 30 years. Every order is optometrist-checked before dispatch. If anything is off, we remake it — at no cost to you.

  • "Will a vintage-style frame look dated on me?"

    The Rita is an original design, not a costume piece. Its proportions are engineered for a modern face. The result is a frame that reads as timeless, not theatrical — the kind of piece that elevates a simple outfit rather than overpowering it.

  • "Will there be hidden costs when it arrives in the US?"

    No. We ship DDP (Delivered Duty Paid). US import taxes and duties are included in the price you see at checkout. What you pay is what you pay.

  • "What if they don't suit my face shape?"

    The Rita's silhouette is designed to flatter a wide range of face shapes. And with our 30-day return policy, trying them is completely risk-free. If they don't feel right, return them — no questions asked.

Choose Your Lens. We Handle the Rest.

  • Everyday Prescription

    Clear, comfortable vision for daily wear. Single vision or progressive, in your exact Rx.

  • Blue Light Filter

    Reduces digital eye strain from screens. Ideal for desk workers and anyone who spends long hours on devices.

  • Reaction Lenses

    One pair that adapts from indoors to outdoors. Darkens in sunlight, clears inside — no switching required.

  • Non-Prescription

    Perfect vision? Wear them as a pure style statement with clear, non-prescription lenses fitted as standard.
Build Your Pair

The Golden Era of Cinema, Engineered for Your Everyday.

Free tracked shipping. US duties included. Optometrist-checked prescription. 30-day returns. And a complimentary personal consultation with Paul Gibson on your first order.

You don't need a red carpet to wear an icon.

Discover the Collection