"I have been looking for Rita frames for 35 years"

Jewelry for your eyes!

The Rita is JOIUSS's most-loved cat eye frame — worn daily by women who decided their glasses should be the best thing about their outfit.

Led by Paul Gibson, practicing UK optometrist for 30+ years. Every prescription order is personally quality-checked before it leaves us.

✦ Prescription-ready in your exact Rx
✅ Optometrist QC before dispatch
🚚 Free tracked shipping — US duties & taxes included
↩ 30-day returns, no questions asked

🎁 Exclusive offer: a complimentary personal optical consultation with Paul Gibson, our founder and practicing optometrist. Book after checkout — he'll personally review your prescription before your lenses are made.

Shop the Rita — Free Consultation Included

  • Optometrist-led (30+ years)

    Paul Gibson personally oversees every prescription order. Your Rx will be right.

  • Prescription QC before dispatch

    Every order is checked for optical accuracy before it leaves our hands.

  • US duties & taxes included

    The price you see is the price you pay. No surprise charges at the door.

  • 30-day returns

    Not the right fit? Return them within 30 days, no questions asked.

Questions We Hear Every Day

  • "How do I know the prescription will be correct?"

    Paul Gibson has been dispensing prescriptions for over 30 years. Every order is optometrist-checked before dispatch. If anything is off, we remake it — at no cost to you.

  • "What if they don't suit my face?"

    The Rita's classic cat eye silhouette is designed to flatter a wide range of face shapes. And with our 30-day return policy, trying them is completely risk-free.

  • "Will there be hidden costs when it arrives in the US?"

    No. We ship DDP (Delivered Duty Paid). US import taxes and duties are included in the price you see at checkout. What you pay is what you pay.

  • "Is the quality worth the price?"

    These are original designs, not mass-produced replicas. Each frame is built for repeat wear — the kind of piece that earns its place in your daily rotation for years, not seasons.

Your First Order Comes With Something No Other Eyewear Brand Can Offer.

Every first order at JOIUSS includes a complimentary personal optical consultation with Paul Gibson — our founder, and a practicing UK optometrist with over 30 years of experience.

Before your lenses are made, Paul will personally review your prescription, answer any questions about your lens options, and confirm everything is correct. It takes 15 minutes. It costs you nothing. And it means you can order with complete confidence — knowing that a real optometrist has checked your Rx before a single lens is cut.

No other online eyewear brand can offer this. Because no other online eyewear brand has Paul.

Shop the Rita — Consultation Included
Model wearing a black beret and black and silver cat eye glasses frames.

Ordering Prescription Glasses Online Should Not Feel Like a Gamble.

It shouldn't. And with JOIUSS, it isn't.

Paul Gibson spent three decades as a practicing optometrist before founding JOIUSS. He built this brand because he saw too many patients wearing frames that were optically compromised — either the prescription was wrong, the lens quality was poor, or the fitting was never checked.

At JOIUSS, every prescription order passes through an optometrist-led quality check before it leaves us. Your vision is not an afterthought. It is the starting point.

Shop the Rita Collection

Choose Your Lens. We Handle the Rest.

  • Everyday Prescription

    Clear, comfortable vision for daily wear. Single vision or progressive, in your exact Rx.

  • Blue Light Filter

    Reduces digital eye strain from screens. Ideal for desk workers and anyone who spends long hours on devices.

  • Reaction Lenses

    One pair that adapts from indoors to outdoors. Darkens in sunlight, clears inside — no switching required.

  • Non-Prescription

    Perfect vision? Wear them as a pure style statement with clear, non-prescription lenses fitted as standard.
Build Your Pair

The Compliments Start the Day They Arrive.

Free tracked shipping. US duties included. Optometrist-checked prescription. 30-day returns. And a complimentary personal consultation with Paul Gibson on your first order.

There is no better time to try the frame everyone is asking about.

Shop the Rita — Free Consultation Included